A Revolutionary New Drinks Company Has Secured £200k Private Investment
Turbo Drinks Company Limited, who work out of offices in Leeds and Cumbria, has got the backing of three groups of angel investors who bring with them a wealth of business and financial experience in Yorkshire, Lancashire and Merseyside as well as in the City.
The deal was handled by Lupton Fawcett and senior associate lawyer Andrew Francey who is the company's retained legal advisor.
The company's new hybrid bottled drink is taking the pubs and clubs by storm bridging the gap between lager and RTDs (Ready to Drink) for the first time. It is already popular with celebs such as Tulisa from hit band N-Dubz who was pictured with a bottle at bandmate Fazers birthday party, actor Danny Dyer and X-factor winner Matt Cardle who has tweeted about their product.
Turbo Original, a premium strength shandy comprising lager and alcoholic lemonade, has launched to rave reviews giving the late night entertainment industry a much needed boost. The new drink, which comes in at 4%abv and is sold in 330 and 275 ml bottles, is allowing landlords and club bosses to offer their consumers a refreshing alternative to beer and traditional bottled RTDs. The drink is the first product in a range but will be followed up by a series of drinks already popular with the public.
The company is hoping the launch will capitalise on the growing trend for customers seeking out new drinks such as premix bottled cocktails and as an industry first, in line with sensible drinking, the company has decided to sell its shandy style product only in licensed premises meaning it can only be bought by adults.
Director, Nigel Tarn, who last year helped launch the phenomenally successful Crabbies Alcoholic Ginger Beer for Halewood International, said "The consumer is very discerning and is looking for a new drink shown by the fall in sales of traditional RTD products and the growth in alternative drinks like Crabbies. Our new drink offers another alternative which can sit either in a bottled lager fridge or an RTD fridge. This allows outlets to replace underperforming bottled beers with a drink that sells just as well as an RTD maximizing much needed profit margins."
The drink is showing strong sales among students, weekend drinkers and women. It has proved a big hit in the hugely popular Stone Roses bar in Leeds city centre and more venues are coming on board every day. The company is also in talks to ship its product abroad this summer to all major holiday resorts and, following a successful pilot in the north of England, is now due to go nationwide.
It is available in most northern wholesalers including Same Day beers and Last Orders with more outlets coming on board every week.