If you’re a salesperson who works at any point of the distribution chain, you’ll know that, for competition law reasons, you’re free to set your own sales price. However, at the end of the chain, retailers selling to consumers face more restrictions.
When selling to the public, retailers face laws restricting what the price can be – or at least restricting what they can say the price is. In short, the law states that retailers cannot mislead consumers. But what does this mean in practice? As ever the answer is “it depends” because the precise circumstances will always be relevant. If you’re planning a sale or promotion, here are our top 10 top tips for keeping your prices clear.
Ben comments “While competition law leaves salespeople free to set their own sales prices, retailers selling to consumers are bound by more restrictions – and must make sure they’re not misleading them”.
To discuss this article in more detail or for help generally, please contact Ben Clay, Senior Associate at Lupton Fawcett.
Please note this information is provided by way of example and may not be complete and is certainly not intended to constitute legal advice. You should take bespoke advice for your circumstances.