Pound icon 125 - 2500 + VAT

Calendar iconAny date

Location icon UK

Module Leader: Ben Clay

Overview

This informative and interactive half-day session (which combines theory-based learning with a series of interactive group sessions) has been created for anyone regularly dealing with advertising and other marketing activities.  The aim is to provide an overview of the issues you will need to consider, comply with and avoid in order to ensure compliance with the various applicable legal requirements.

Module aims

This module aims to provide participants with:

  • an explanation of how advertising is regulated, and what the consequences of non-compliance could be;
  • an overview of many of the issues and pitfalls which may be relevant when preparing marketing materials;
  • examples to help visualise the issues at hand;
  • case studies to apply the learnings in engaging group discussions; and
  • the ability to use what they have learnt to avoid and mitigate risks when planning future marketing campaigns.

Learning outcomes

By the end of this module, participants will:

  • be aware of the framework within which advertising is regulated, and how a complaint could be made;
  • understand various rules and requirements applicable to their marketing;
  • be able to identify areas likely to require particular caution and know where to find further detail and guidance;
  • appreciate the potential consequences of non-compliance;
  • be better placed to ensure that their advertising and other marketing activity complies with all relevant laws; and
  • be able to mitigate the risks of damage to brands and reputations from marketing going wrong.

Is your advertising legal? Course agenda

09:00 – 09:30

Coffee and Registration

09:30 – 09:45

An introduction to the day and how advertising is regulated

09:45 – 10:15   

Don’t mislead, don’t offend, don’t harm

10:15 – 10:30

Prize draws, competitions and illegal lotteries

10:30 – 10:50

Case study

10:50 – 11:05

Coffee break

11:05 – 11:25

Intellectual property and endorsements

11:25 – 11:30

Data protection and privacy

11:30 – 11:40

Areas requiring extra caution

11:45 – 11:55

Other pitfalls and recent changes

11:55 – 12:15

Case study

12:15 – 12:30

Recap of the day

The Cost

Our standard charge is £200 plus VAT per delegate for a full day course, if it is being held at our premises or a venue close to our offices.  In addition, we do offer three for the price of two rates.

For a half day course, our fees are £125 plus VAT per delegate.

Should you require the course to be held in-house at your premises, then the fee would be £2,000 plus VAT for up to 12 attendees.  Should your premises be in London, then the fee would be £2500 plus VAT plus travel and hotel costs.

For a half day course, our fee would be £1250 or £1500 for London plus travel costs.

If you are interested in reserving a place, please contact Hayley MacDonald.

Get In Touch Today!

Get In Touch Today!

Please complete this form to make an enquiry and we will get back to you as soon as we can.

Remember you can still call us on 0333 323 5292 or email us at law@luptonfawcett.law

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