Lupton Fawcett director appointed trustee of SportsAid
Daniel McCormack, a director of Lupton Fawcett, has been appointed as a trustee of SportsAid Yorkshire & Humberside with the aim of encouraging businesses to become involved in helping to develop Britain’s next generation of sporting heroes.
As a trustee, Daniel will be raising the awareness of SportsAid among the corporate community in the region and communicating the benefits of building a long-term relationship with the athletes, which will ultimately improve Britain’s performance at the Olympic and Paralympic Games.
The charity, which has the Duchess of Cambridge as its patron, helps young sports people overcome the financial challenges they face on their way to becoming elite athletes. Many leading athletes have benefitted from SportsAid including Jessica Ennis, Sir Bradley Wiggins, Dame Sarah Storey, Sir Steve Redgrave, Sir Chris Hoy and Baroness Grey-Thompson.
SportsAid gives financial support to approximately 3000 young sportsmen and women throughout the UK and across a variety of sports, enabling companies to directly help leading young athletes in their community and contribute to the nation’s potential for sporting success at the same time.
Speaking about his appointment, Daniel said, “The idea was first mooted when I met with Sir Rodney Walker, the President of SportsAid in Yorkshire and the Humber. He mentioned that as I work within corporate finance sector I would be well placed to use my network to communicate the benefits of becoming involved with the charity.
“There are so many positives companies can get from the association, from helping enhance Corporate Social Responsibility ambitions through to being an integral part of the athlete’s development into a potential world beater.
“Through the sponsorship, which can be from as little as £1000 per year, a sponsor can help to build customer goodwill and staff morale with visits from the athlete.
“Having discovered how much good work they do with young athletes I was very proud to accept the position of trustee for Yorkshire and Humberside within the organisation.”
Further information about SportsAid is available at http://www.sportsaid.org.uk/