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New look for Lupton Fawcett as it prepares for significant milestone

Yorkshire law firm Lupton Fawcett Denison Till is reverting to its original name of Lupton Fawcett as it prepares to celebrate its 121st anniversary on 19 October.

On the merger of Lupton Fawcett and Denison Till in 2013, the name of Denison Till was retained to capture the strong positioning and excellent reputation of Denison Till in York and North Yorkshire. The firm is responding to comments made by clients, contacts and staff by contracting its name to Lupton Fawcett.

The firm is also taking the opportunity to ‘refresh’ the branding and introduce a new strapline – ‘Putting You Ahead’ supported by a three minute brand video to clearly articulate the brand behind the strap line - that the firm understands that its purpose is not so much the giving of advice as positioning its clients as far ahead as possible.

Speaking about the rebrand, managing partner Richard Marshall, said,

'Our rebrand rearticulates our core brand values of professionalism, quality, loyalty, and commerciality that have underpinned our success and growth for well over a century of serving the Yorkshire community.

We know that our clients want clear solutions to problems and smooth transactions not fence sitting advice and that is exactly what we strive to provide backed by 280 fantastic lawyers and support staff based in our region’s major centres of Leeds, York and Sheffield.

We hope that this further evolution of our brand sends a clear signal that we continue to develop and assists in attracting more of the regions talent to join us whether as clients, or as part of our team to help put our clients ahead.'

Craig Harrold, director at brand consultancy Propaganda who conducted the market audit to validate the Lupton Fawcett brand difference, added “our insights, from a wide cross-section of LF’s clients & contacts, made it clear that the firm placed the interests and ambitions of clients at the very heart of its approach. This was felt to be both an increasingly rare and valuable find in a legal services provider”

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